... it's been busy around here, learning new things!

I am in the fifth week of a course with the wonderful Kat Cory, learning loads about making my instagram feed look and work better. It's the greatest thing for me, this community of design geeks: we get excited about color, fonts, photography and photo editing, about writing "captions that connect", about hashtagging, and even about videography. Sometimes it's is challenging, sometimes it gets too much, but the excellent (and fun!) and highly aesthetic presentation of Kat Coroy will always get me back on track.

We started out with having to choose a color palette, and wow, that in itself wasn't the easiest task. But here goes, those are my colors for best_age_rebel, my new IG handle. The old "zest and zen 60plus" was just too difficult to remember:

My intention is to create a platform for women in their sixties and up who want to continue to live life full of energy and joy. Who are interested in staying strong and flexible (in body and spirit), who love yoga and maybe even fitness, who love to eat great food and travel the world with a never-ending curiousity!

In the "instagram make-over" course we are learning to break up the feed with quotes or spacers. This has two reasons: one is to give a structure to the feed and bring in some lightness and white space between all the photos, the other is so a first viewer can see within three seconds what your feed is all about:

I still have a long way to go, but slowly the feed is getting there. Hashtagging is still a big challenge: how in the world do I reach the women I want to create a community with? That's a lot of research, going to "sister" accounts or feeds that attempt to reach similar audiences and carefully checking the hashtags they might use.

I am in the final week of the course now and have started experimenting with video now. Oh my, that's a whole other challenge again! More about that in a later post once I've got that whole subject figured out, too!